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M.J. Bale | Grazed on Greatness case study
M.J. Bale is an Australian fashion label offering supremely-tailored mens suiting. For their sponsorship of the Australian Cricket Team, we dressed the team in their greatest victories and then used the suits to get an entire nation’s attention. For M.J. Bale, the Official Tailors to the Team, it’s been the most successful campaign in the brand’s history. So far it's won 6 Cannes Lions, including multiple Gold Lions in Integrated PR and Sponsorship and proven that even sheep love the sweet taste of victory.
2012
Advertising
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Tooheys New | The Beer Economy integrated case study
A simple and indisputably Australian truth: beer is constantly used as a currency between mates. Enter The Beer Economy.
Whether you're changing a light bulb, or asked to milk a stallion, there’s always a fair price to pay, or be paid, in beer. It’s been one of the most awarded integrated campaigns to come out of Australia in recent years winning at Cannes, D&AD, Young Guns, One Show, LIA, CLIO's and Award in integrated, film, TV and print categories. It’s credited as being the most effective and awarded Tooheys New beer campaign of all time for brewery, Lion Nathan.
2012
Advertising
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NRMA Insurance | Car Creation case study
To prove just how many parts NRMA Car Insurance covered that their competitors didn't, we built a car out of them. It’s literally made out of our competitors' hidden terms and conditions and the centre piece of an integrated campaign that’s won 2 Grand Prix at Adfest and 2 Cannes Lions so far. It generated 4.1 million enquiries with a 40% conversion rate for NRMA, Australia’s largest insurance company.
2012
Advertising
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Pedigree Adoption Drive | Dog-A-Like case study
It's amazing how many dogs look like their owners. So we created a phone and Facebook application that finds your perfect Dog-A-Like match from a live Pet Rescue Database and lets you adopt them instead of them being put down. It’s been Mars Pedigree’s most successful dog rehoming campaign and the most awarded campaign creatively in the brand’s history. Winning at Cannes, D&AD, One Show, Caples, Spikes, Adfest, ADMA and AWARD and taking out Adnews Australia’s Digital Campaign of the year 2012, AIMA Best of Show and made Facebook’s Top 50 Apps worldwide in 2012.
2012
Advertising
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RaboDirect | Stealing your Dreams case study
In Australia, the major banks steal over $4.7 billion dollars worth of Australian dreams every year. This integrated campaign for RaboDirect aimed to change all that. So far, it has won a Gold ‘Effie” for effectiveness at ADMA for effectiveness and picked up several Australian and International creative awards. The creepy banker, ironically, now has his own fan club created by the public.
2012
Advertising
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Pedigree Adoption Drive | Integrated case study
Sadly, over 100,000 dogs are needlessly euthanised every year in Australia because people find it difficult to visit shelter homes to adopt. So if we couldn’t bring people to the shelter dogs, we’d bring the shelter dogs to the people. We embarked on Pedigree’s biggest Adoption Drive in Australian history. The campaign has been awarded at every major international award show but most importantly, we’ve successfully rehomed 2200 Dogs every month since launch.
2012
Advertising
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Google Livable
Helping all New Yorkers find the right place to live.
2013
Advertising, Art Direction, Copywriting
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Toyota HSD | Better Together
This brand spot launched Toyota’s Hybrid Synergy Drive, an engine that proves two is better than one. Shot in a single take and with no post or special effects, Toyota went on to use this commercial to launch HSD Technology in over 60 countries.
D&AD in Book 2010, BFTA Film Award and a finalist at the London International Awards and AWARD in 2010.
2012
Advertising
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Sydney Dogs Home | Throw us a bone case study
In Australia, ‘throw us a bone’ means to help a mate out. For the Sydney Dogs and Cats Home, we created a real time interactive platform where people could throw Frankie the Wonder Dog a bone via their phone. To show he was grateful, Frankie would perform a unique trick and every bone was a $5 donation to the SDCH. Luckily for us, jurors threw us a D&AD Yellow Pencil, a Cannes Lion, AWARD pencil, a Gold ADMA and a few other non-edible treats.
2012
Advertising
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Stihl | Get Real
With our lives becoming consumed by computers and television, we are spending far too much time indoors, doing the things we used to do outdoors. Reclaim your backyard with Stihl. The recent brand spot has so far been a Finalist in NY Festival, Creativity’s Top 5 and featured in SHOTS 132.
2012
Advertising
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NRMA Insurance | Experience
NRMA Insurance is Australia’s largest insurance company. This recent brand spot celebrates NRMA’s irrefutable advantage, experience. It’s been Creativity’s pick of the day a Top 20 and awarded Silver in Film at Adfest so far.
2012
Advertising
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Cadbury Roll Pack | Round YouTube case study
Collaborated with Google to create the first ever round YouTube videos for Cadbury.
2012
Advertising
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GMX | Be Free
Free webmail was pioneered in Germany by GMX and a breakthrough concept. The launch campaign’s success meant it was syndicated to multiple other European markets and awarded a Finalist in the Cannes Lions, accepted in to the Art Directors club Germany and received a Graphis Gold amongst other accolades.
2012
Advertising
